Since 2020, our focus has been on showcasing and developing talent from North Africa, while also activating urban fashion in Morocco. Our journey has evolved into a broader celebration of the subcultures and alternative urban culture across North Africa and beyond. We are dedicated to not just showcasing, but actively amplifying the diverse creativity and unique styles found in fashion, music, and visual arts.

our mission

To create, highlight, and contribute to the growth and recognition of contemporary North African culture.